Decision one: which hotels get service
Start from where attendees are sleeping and how far that is from the venue on foot. Properties inside a comfortable walk do not need vehicles; properties beyond it do, and so do any hotel where the walk crosses something unpleasant.
Publishing service for a hotel that does not need it costs capacity you will miss elsewhere.
Decision two: routes, not stops
Group nearby properties into a route with a fixed stop order. Assign vehicles to routes by the volume they carry, not evenly.
Keep the number of stops per route small. Every additional stop lengthens the ride for everyone already aboard, and long rides are what make attendees abandon a shuttle and expense a rideshare.
Decision three: windows and headways
Match service to the program: heavy before the first session, light mid-morning, heavy again at close, and reshaped entirely on evening event nights.
Decide a target headway for peak windows and publish it. Attendees plan around "every 15 minutes from 7:00 to 9:00" far better than around a list of departure times.
- Peak windows before first session and after session close
- Reduced or on-call service through low-demand hours
- Separate evening plan for receptions and off-site events
- Extra capacity on keynote days
Decision four: pickup points and communication
Agree the exact loading location at each hotel and at the venue in advance, respecting staging restrictions. Then publish those points precisely — side of the building, which drive, which door.
Put the schedule where attendees already look: the event app, registration confirmation, and a printed card at the hotel front desk. A shuttle nobody can find is an unused shuttle.
Build in the changes
Programs move. Sessions run long, an evening event relocates, attendance skews to one hotel.
Nominate one person who can authorise changes and make sure the transportation contact knows who that is. Most on-site problems are decision problems, not vehicle problems.
Ready to put this into a plan?
Send your dates, group size and itinerary and you will get a coordinated plan back — not a vehicle list.
